Corporate Publications

This award honours the corporate publication for both print and digitally published material produced on behalf of the company. The same to be targeted to both internal and external audience and should have achieved specific PR objectives.

₹ 12000
IT & Technology

This award is to acknowledge the innovative use of technology. It could be product launch, resolving technological issue or upgradation etc. The activity could be consumer campaign or B2B campaign specialised in information and technology sector.

₹ 12000
Ecommerce

This award honors recognises the campaign executed using PR. The end objective could be creating more p0roduct or service awareness or even business profitability.

₹ 12000
BFSI Services

This award honors achievements for the most outstanding ongoing campaign / project within the BFSI Sector.

₹ 12000
Sports

This award recognises best use of PR in promoting sporting activity/event or brand (LIVE) and has increased the brand awareness/brand building exercise.

₹ 12000
Examples:
Public Sector

This category recognises the best use of PR by a public sector organisation or departments and PR firm associated with them. The campaign could be based on health (COVID), crime etc...

₹ 12000
Environmental

This award recognises a campaign or ongoing project that integrates environmental responsibility to promote or enhance the company’s image or the company's products/services.

₹ 12000
CSR Activity

This award is to acknowledge a campaign or any ongoing project. It is open to any company that uses CSR to promote brand image / awareness

₹ 12000
Healthcare (Prescription Based)

This award recognises the ongoing work or one-off projects undertaken by or on behalf of a pharmaceutical company in relation to ethical (prescription only) medicine. Campaigns can be aimed at generating awareness to the target audience to doctors, consumers and other stakeholders etc...

₹ 12000
Automotive & Transportation

This award recognises work of PR in the automotive and transport sector, including car manufacturers, OEM, or work that includes campaigns aimed at customers relating to transport and automotive services, initiatives, and products.

₹ 12000
Corporate Branding

This award honours the use of PR related to corporate branding, including the launch of a new company, rebranding and repositioning initiatives, communicate with investors, Stakeholders, reputation management etc...

₹ 12000
 Arts, Media & Entertainment

This award honors achievements in the arts, music and entertainment, including films, music, concerts, magazines, TV shows, books, newspapers. Submission of Entries for excellence in promoting individual celebrities are also welcome.

₹ 12000
Cause-Related - Public Awareness

This category recognises campaigns with original creative ideas that raise awareness or positive sentiment, towards the cause/topic, and/or contribute to behaviour change (relevant to the public).

₹ 12000
Health & Wellness

This award recognises an event that promotes health and overall wellness, that increases brand awareness and customer engagement.

₹ 12000
Consumer Products (FMCG)

This award honors achievements for the most outstanding ongoing campaign / project within the Consumer Product Group.

₹ 12000
Food Tech & Beverages

This award honors achievements for the most outstanding ongoing campaign / project within the Food Tech & Beverages Sector.

₹ 12000
Travel & Leisure

This award honors achievements for the most outstanding ongoing campaign / project within the Travel & Leisure Sector.

₹ 12000
Real Estate

This award honors achievements for the most outstanding ongoing campaign / project within the Real Estate Sector.

₹ 12000
PR Event

This award seeks an effective brand event strategy that builds brand/product reputation, awareness and value. (Product launch, Roadshow etc..

₹ 12000
Internal Communications

Recognising the strategic communication or a significant project that has engaged internal stakeholders, such as communication of a management change, restructuring or other issue / problem related to internal communication or employee engagement.

₹ 12000
Reputation and Issues Management

Recognising the effective communications related to an issue or reputational-management work by an agency or a PR team, or a combination of both.

₹ 12000
Best Use of Content

Recognising excellence in brands user experience strategies and execution, along with design of every type. So whether it's a brilliant new website design, an intuitive mobile site, this is the category to enter. the most effective and innovative use of content telling the brand’s story, the strategy and method used and executed across multiple channels.

₹ 12000
Best Use of Analytics

Recognising excellence in the campaign, project, or program by using data or insights thru research and evaluation in measuring goals and ROI.

₹ 12000
Best Use of Video

Recognising excellence in use of Video, whether for advertising campaigns, social or other digital marketing initiatives for Consumer Brands, Media Brands etc..

₹ 12000
Examples:
Best Use of VR/AR

Recognising PR campaigns that use entertaining and engaging content in the form of a competition or other interactive media forms (Games)

₹ 12000
Multichannel Marketing - Three Channels or more

Recognising the integrated marketing campaign which makes best use of every channel available. Open only to PR led campaigns and demonstrates the creativity, innovation, impact and ROI.

₹ 12000
Experiential PR

This award is to the campaign with successful PR/communication strategies intended to recognise excellence in branded events and experiences that took place on digital space or onground. Whether it is festivals, a one-off branded event, major exhibition, ongoing experiential activity, Consumer Brands or Media Brands this is the award for it.

₹ 12000
Influencer Marketing Campaign

By choosing the best influencers for your industry or target audience, you can drive traffic to your site and increase customer exposure to your products and services.This award is to recognise the best Influencer marketing PR campaign

₹ 12000
Brand Development (Product & Services)

This award honours achievements in the ongoing development, repositioning,re-launch of an established consumer brand (product & Services) using PR.

₹ 12000
Promotional Activity

Recognising the most effective and innovative PR/communication strategies, promotional event whether it is a standalone event or integrated into to a broader campaign.

₹ 12000
Best Use of Digital

Recognising campaign in creating omnichannel digital content across multiple digital platforms and devices that drives meaningful consumer engagement and brand awareness.

₹ 12000
Best Use of Social Media

Recognising the use of social media to enhance the PR campaign and build successful brands. The campaign could be carried out in one or more social platforms

₹ 12000
Best Use of Digital (COVID-19)

Recognising the effective use of various digital platforms to communicate COVID-related messages using new design thinking and/or developing new digital offerings

₹ 12000
Crisis Management (COVID-19) 

Recognising the most effective crisis communications demonstrating the strategy or the impact that has happened in response to the COVID19 pandemic.

₹ 12000
Reputation and Issues Management (COVID-19)

Recognising the most effective and strategic communication related to an issue or reputation management work related to the COVID 19 pandemic.

₹ 12000
Content Marketing

Recognising the most effective use of content ie the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

₹ 12000
Best Working Culture of the Year (Organisation)

Recognises the agency that demonstrates a employee friendly and passionate working culture in line with the company’s vision and values. The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit new talent, upgrade employee skill sets and all this turning into a overall growth of the business.

₹ 0
Adgully Young Guns of the Year - (PR Professional)

This category is free to enter and is aimed at seeking out the best young talent in the Industry who stands out among his or her peers, willingness to extend their range of skills. Open to PR professionals who are 27 years of age or younger as of 1st Jan 2021.

₹ 0
PR Agency Head of the Year

Recognises and awards for outstanding professional achievement by an individual who lead & heads the full operational responsibility.

₹ 0
Specialist Consultancy/Firm of the Year

This category is open to all PR consultancy and/or specialist division within the business focusing on market segment, a specific sector or PR discipline, such as healthcare, crisis communications, public affairs, integrated marketing communications, media training.

₹ 0
PR Consultancy of the Year

It is open to any PR consultancy / Firm in India. The entry would also be judged who not only have demonstrated commendable growth in its operations, but also its reputation with clients and innovative approaches that drives the performance. The firm would be classified further into 3 Sub Category Small (6 to 25 employees) Medium (26 to 50 employees) and Large (50plus)

₹ 0
Best Independent PR Agency

This category is open to entries from independent PR agencies that are not part of any Group or network. The aim of the award is to reward the agency that has been doing great work, but also its reputation with clients and innovative approaches.

₹ 0
Corporate Communication Person of the Year

Recognises and awards for outstanding professional achievement by an individual who lead & heads the full operational responsibility in the corporate communication role in an organisation.(Agency / Corporate / Non Profit organisation)

₹ 0
Marketing Communications Professional of the year

Recognize the outstanding and excellent performance made by Mar Comm professional towards the corporate and the industry as a whole

₹ 0

Your Selected Categories